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Real Simple, via MSN, names mumms scalp serum among six expert-approved scalp serums for reducing shedding and boosting hair growth, capping a breakout year for the hormonal haircare brand.
SAN CLEMENTE, Calif., September 24, 2026 — mumms, the haircare brand made for women going through hormonal hair thinning, has been featured in Real Simple on MSN. The magazine asked scalp expert Kerry E. Yates for the best scalp serums under $50, and six made the final list. The mumms scalp serum was one of them, recognised as the pick "Packed with Natural Ingredients."
The feature, syndicated nationally on MSN, puts mumms alongside some of the most established names in beauty. It's the latest milestone in a fast climb for the young brand, which is now stocked in more than 400 salons across the US, New Zealand & Australia and has moved steadily up the scalp care and haircare rankings since launch on the strength of word-of-mouth, five-star reviews and customers who come back for more.
What Real Simple on MSN said about mumms scalp serum
The article opens with something almost every woman knows: the dreaded "hair wall" in the shower. Its goal was to find serums that help reduce shedding and promote hair growth, that anyone can add to a daily routine.
Here's what they wrote about the mumms hair growth serum:
"According to Kerry E. Yates, saw palmetto, ginger root, pumpkin seed extract, and rosemary are a few of the natural ingredients in mumms scalp serum that help support follicle health. This serum specifically targets hormonal hair loss, per the brand, so it's no surprise to see that one shopper with postpartum hair wrote, 'This is the first product that's actually made a difference.' They continued, 'Within two months, I noticed less shedding and new growth around my temples. My hair feels softer, stronger, and looks so much healthier overall.'"
— Real Simple, via MSN
Real Simple's six expert-approved scalp serums, as seen on MSN
mumms Scalp Serum was the only formula on the list built specifically for hormonal hair loss. The full list:
- Packed with Natural Ingredients: mumms scalp serum
- Writer-Loved: Dr. Groot Scalp Revitalizing Solution
- 30,000+ Purchased This Month: The Ordinary Multi-Peptide Serum for Hair Density
- Suitable for All Hair Types: Aveda Invati Ultra Advanced Revitalizing Scalp Serum
- Under $15: Dove Derma Scalp Density Boost 3-in-1 Scalp Serum
- Pair with a Scalp Massager: Nécessaire The Scalp Serum
For a founder-led brand to sit alongside global names like The Ordinary, Aveda, Dove and Nécessaire shows how quickly mumms has earned its place in the scalp care conversation.
A rapid rise in scalp care and haircare
Since launch, mumms has grown from a niche answer to postpartum shedding into one of the most talked-about names in natural scalp care. It has climbed the scalp treatment and haircare categories on Amazon and built a loyal following on mummshair.com, with a 4.7 / 5 customer rating from women seeing less shedding and fuller-looking hair.
That growth has come without miracle claims or celebrity endorsements. It has come from a formula that works when you use it consistently, honest education like our guide on how to make hair growth products work, and a community of customers who share their results.
The story behind mumms
"The idea for mumms started long before I became a mother myself," says Maddy. With a background in haircare product development and marketing, she watched friends lose confidence to hair loss. Some were postpartum and some were in perimenopause, and her own mum and her mum's friends were going through menopause. What shocked her most was that "there wasn't a single haircare solution made for women experiencing these hormonal changes."
Maddy spent five years developing the formula with other mums and with women going through postpartum, perimenopause, menopause and stress-related hair loss. Together they tested and refined it until it was right. The result is mumms scalp serum, the formula scalp expert Kerry E. Yates has now recognised in Real Simple on MSN.
"mumms was born out of motherhood, community, and a refusal to accept that women should simply put up with it."
— Maddy, founder of mumms
Read Maddy's full story on the mumms founder page.
Trusted by 400+ salons in the US, New Zealand & Australia
Real Simple's recognition comes on top of a network of more than 400 professional salons across the United States, New Zealand & Australia that stock and recommend mumms. Stylists are often the first to notice thinning, shedding or changes in hair texture, sometimes before their clients do. That makes the salon chair one of the most important places for the conversation about hormonal hair loss to start.
That's why salon education is at the heart of how mumms works with its partners. Our professionals help stylists:
- Recognise the signs of hormonal hair changes, from postpartum shedding to the slower thinning that can come with perimenopause and menopause.
- Talk about hair loss with care. Clients often feel embarrassed, and the right conversation can be the reason they finally get support.
- Build an at-home routine that lasts. Stylists guide clients on daily mumms scalp serum application and what to expect over the first 90 days.
"Stylists are on the front line," says Maddy. "They see a client's hair every six to eight weeks, so they notice the changes and they're the people clients trust. Giving salons the knowledge, and not just the product, is how we make sure more women get real support."
Salon clients can ask their stylist about mumms scalp serum at their next appointment. Salons interested in stocking mumms or joining our education program can get in touch with the mumms team.
Why the ingredients matter for hormonal hair loss
Most hair thinning in women follows the big hormonal shifts: postpartum hair loss, perimenopause, thyroid changes and long periods of stress. mumms scalp serum is formulated around the natural hair growth ingredients Kerry E. Yates highlighted in Real Simple on MSN:
- Saw palmetto: the plant extract most associated with hormone-related thinning, and the backbone of the mumms formula.
- Ginger root: a warming botanical used to wake up a tired scalp and support circulation at the root.
- Pumpkin seed extract: rich in nutrients and one of the most talked-about natural ingredients for hair density.
- Rosemary: a long-standing scalp care favourite for supporting healthy-looking growth.
Getting the best results
The shopper Real Simple quoted on MSN saw a difference within two months, which matches what many mumms customer reviews describe. Hair grows in cycles, so consistency is everything:
- Apply mumms scalp serum to a clean scalp every day.
- More product isn't better. Follow the application instructions in our FAQ.
- Massage it in for a minute or two. Real Simple suggests pairing scalp serums with a scalp massager.
- Give it at least 90 days. Our hair growth timeline guide explains what to expect month by month.
Frequently asked questions
Which publication featured mumms scalp serum?
mumms scalp serum was featured in Real Simple's roundup of six expert-approved scalp serums for hair growth under $50, with scalp expert Kerry E. Yates, which was also syndicated on MSN.
What is mumms Scalp Serum best for?
It's made for women experiencing hormonal hair thinning, including postpartum shedding and changes during perimenopause. Shop mumms scalp serum.
What are the key ingredients in mumms?
Saw palmetto, ginger root, pumpkin seed extract and rosemary, among others. See the full list on the mumms ingredients page.
How long until I see results?
Most people need consistent daily use over 60 to 90 days. Read how to make hair growth products work for a realistic timeline.
Is mumms available in salons?
Yes. mumms is stocked by more than 400 professional salons across the United States, New Zealand & Australia where stylists are trained to recommend mumms scalp serum for hormonal hair thinning. Salons can contact us about stocking mumms.
Where can I buy mumms?
Directly from mummshair.com where every order ships free & through 400+ partner salons in the US and New Zealand & Australia
About mumms
mumms is a haircare brand for women going through hormonal transitions: postpartum, perimenopause, menopause and beyond. It was founded by haircare product developer and mum Maddy Hakins after five years of formulation and testing with real women. Its hero product, mumms scalp serum, combines saw palmetto, ginger root and pumpkin seed in a daily, no-rinse formula made to support fuller, healthier-looking hair. mumms is stocked by more than 400 professional salons across the United States and New Zealand, supported by the brand's salon education program, and is available at mummshair.com and on Amazon. Learn more about mumms and meet the founder.
Media contact: mummshair.com/pages/contact
Source: Real Simple, via MSN
As featured in Real Simple on MSN. Ready to start your 90 days? Shop mumms Scalp Serum →
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